Dan Graves is the Managing Member and CEO of Dirty Dill, the pickle-infused vodka that has seen phenomenal growth since its launch in 2022. We wanted to grab that health-conscious consumer who says, 'Hey, I can drink a pina colada, but I know I'm not going to wake up feeling very good.' I'm going to learn more every single week, and that's how I'm going to get to the next point." You need to dive in, and you're going to have some failures. You're going to hit your head hard, but you've got to get up and fail forward.