Well, this week's guest runs the PuckerButt Pepper Company, and he wants you to feel things on a whole different level. His creations have been featured on Hot Ones and he is the Guinness Book of World Records holder for creating the world's hottest pepper, Pepper X. Subscribe to How Success Happens: Apple | Spotify | YouTubeDan Bova: What does success mean to you? Pepper X is 2.693 million Scoville Heat Units. If I needed to use 55 gallons of jalapeno to heat something up the way I wanted to, it'd take a pint of Pepper X to do the exact same thing.