But what if you could do it in reverse — build an audience first, and then create a product to serve them? "My audience is invested in the development of the product," Bosstick tells me on the Entrepreneur podcast Problem Solvers. When you launch a product without an audience, you have no idea who (if anyone) truly wants what you have. If you don't have a point of view, you're going to get eaten alive." Everyone has a point of view, Bosstick says, but not everyone knows how to articulate it in a consumer-focused way.