There are multiple ways to achieve a better page ranking. The best way to avoid duplicate content is by running all website content through similarity checking software before publishing it. This causes the pages to compete with each other in search results and prevents them from achieving a high ranking. Targeting relevant keywords with lower search volumeOnly going after generic keywords with high search volume is one of the biggest mistakes you can make in SEO. Using this approach, you have a greater chance of achieving a high page ranking and attracting the right customers.