Apple’s WWDC 2025 had new software, Formula 1 references, and a piano man crooning the text of different app reviews. Although the company continuously referenced Apple Intelligence and pushed new features like live translation for Messages, FaceTime, and phone calls, Apple’s AI assistant was barely mentioned. In fact, the most attention Siri got was when Apple explained that some of its previously promised features were running behind schedule. Apple’s AI models are rarely mentioned alongside its competitors when it comes to power users exploring real-life benefits, let alone more advanced AI agent capabilities. Last June, during a live session after an Apple keynote, Federighi mentioned that he hopes Apple Intelligence will eventually allow users “to choose the models they want,” specifically name-dropping Gemini.