Celebrity chef Giada De Laurentiis discusses turning a two-minute demo into a two-decade career, going all-in on content and commerce and what she's building next with Amazon. Giada De Laurentiis didn't set out to become famous. De Laurentiis remembers afternoons spent at her grandfather's Italian food hall, watching customers marvel at imported cheeses, hanging salamis and ingredients they had never seen before. This was long before Italian food had gone mainstream in America. She recently partnered with Amazon on both a digital storefront and a new multi-year Amazon Studios unscripted series deal for Prime Video.