It's not the result of a single all-hands meeting or a set of company values on a poster. Related: 3 Tips for Building a Thriving Company CultureRituals that anchor behaviorRituals are the bridge between intention and culture. Related: What Makes a Great Company Culture (and Why It Matters)Start small, stay consistentYou don't need a full playbook to start shaping culture. When people know what to expect from their leaders, they're more likely to mirror those behaviors and take initiative themselves. Because the most powerful cultures aren't built by accident; they're built by leaders who understand the hidden power of consistency.