Amazon Ad’s Video Generator, a free advertising tool introduced in beta last year, now has some new tricks and is generally available for sellers in the US to create “photorealistic video assets” in five minutes or less. The Video Generator can now also make ads with multiple connected scenes that include humans, pets, text overlays, and background music. A new video summarization feature can create condensed video ads from existing footage, such as demos, tutorials, and social media content. Amazon says Video Generator will automatically identify and extract key clips to generate new videos formatted for ad campaigns. We’ll likely see Amazon retailers utilizing AI-generated video ads in the wild now that the tool is generally available in the US and costs nothing to use — unless the ads are so convincing that we don’t notice anything at all.