
Taboola’s clickbaity chumbox is evolving into an AI chatbot
Emma Roth
created: June 11, 2025, 4:58 p.m. | updated: June 11, 2025, 9:07 p.m.
Taboola, the company best known for serving up those weird, clickbaity advertisements you often find beneath online articles, has created an AI chatbot.
GIF: TaboolaAlong with providing an AI-generated response, the chatbot also lists related USA Today articles, followed by a sponsored link.
The AI bot will only appear for one percent of USA Today’s audience while it gets assessed for quality.
Related The chum king behind those AI articlesThis isn’t the first time USA Today’s publisher, Gannett, has used AI.
USA Today also began testing AI-generated summaries that appear at the top of articles last year.
2 weeks, 4 days ago: The Verge