
Klarna’s CEO is now taking your calls — over an AI hotline
Jay Peters
created: June 12, 2025, 4:01 a.m. | updated: June 12, 2025, 2:58 p.m.
Klarna CEO Sebastian Siemiatkowski has already used AI to replace himself during earnings reports, and now Klarna is using AI to clone him another way: through an AI-powered phone hotline.
The hotline is now open for users to provide feedback to an interactive AI version of Siemiatkowski that’s trained on his “real voice, insights, and experiences,” according to a press release.
After a brief message telling me the call may be recorded, the AI version of Siemiatkowski prompted me to share feedback about using Klarna.
No matter what I asked AI Siemiatkowski, even sillier questions, the AI generally tried to push me back to sharing feedback.
OpenAI also has a hotline to talk with an AI chatbot.
2 weeks, 4 days ago: The Verge