Meta is suing a company that advertised generative AI apps on its social media platforms that enable users to “nudify” people without their consent. The lawsuit against Joy Timeline comes after hundreds of ads for the digital undressing apps were discovered on Meta’s Facebook, Messenger, Instagram, and Threads platforms by a CBS News investigation published last week. “This legal action underscores both the seriousness with which we take this abuse and our commitment to doing all we can to protect our community from it,” Meta said. CBS’s report said that ads for AI deepfake nude tools could still be found on Instagram after Meta removed ads for apps that had been flagged by the investigation. Many of the ads discovered by CBS targeted men located in the US, UK, and European Union between the ages of 18 and 65.