Improve business outcomes by substituting either/or thinking with "multiple-choice thinking." This lighthearted exchange highlights how to improve your outcomes by substituting binary thinking with what I call "multiple-choice thinking." Beyond making the best decisions, multiple-choice thinking reduces the risk of regret (or buyer's remorse). Related: How to Make Powerful Business Decisions Without Guilt, Shame or RegretReal-world examplesEntrepreneurs can apply this mindset everywhere:Suppliers: Don't wait for a supply chain problem to put your business into an emergency situation. Your mission is to make the best decision with the information available at the time and move on.