Joel Kocher, CEO of humann, is betting on nitric oxide to change how people think about heart health. That chance encounter launched humann, a heart health supplement brand built around nitric oxide science and is on a mission to change the trajectory of cardiovascular health in the world. Success doesn't guarantee repeat successAt Dell, Kocher helped lead the company through a period of massive growth. Ferid Murad, MD, PhD and Nobel Laureate (1936 - 2023) was among three pharmacologists who made the Nobel Prize-winning discovery of Nitric Oxide. "We did three focus groups with consumers and two with physicians… Not a single person had ever heard of nitric oxide," he says.