In this article, I will share six tips on how brands can turn their customers' feedback into long-term success. Customer feedback pinpoints what's working, helps to find out what went wrong and prioritises product features that matter. Strengthen reputationFeaturing customer reviews and ratings on product pages can boost conversions by 34%, and showcasing recommendations can increase sales by up to 270%. They featured real customer reviews and revamped their pizza recipe, all while investing in digital tools to improve service. If handled properly, customer feedback can become your business's powerful armour.