I Called Klarna's New AI Hotline to Talk to the Company's 'CEO' — Here's What Happened
Sherin Shibu
created: June 12, 2025, 7:04 p.m. | updated: June 13, 2025, 4:59 p.m.
Klarna's CEO voice-cloned himself and had the clone take customer calls over an AI-powered hotline.
Klarna CEO Sebastian Siemiatkowski has used an AI clone of himself to deliver earnings reports — twice, once in December 2024 and again in May 2025.
On Thursday, Klarna debuted a hotline for customers to provide feedback directly to an AI voice clone of Siemiatkowski.
The AI clone is trained to answer questions about Klarna's values, mission, and founding story.
What Happened When I Called Klarna's New AI HotlineI wanted to test out Klarna's AI hotline in the U.S. to see if it lived up to the promised experience.
4 months, 3 weeks ago: Entrepreneur