Mattel is also allowing its employees to use ChatGPT Enterprise to help design new products. Mattel announced on Thursday that it had signed a deal with OpenAI to bring ChatGPT to its "iconic" toys. "We're pleased to work with Mattel as it moves to introduce thoughtful AI-powered experiences and products into its iconic brands, while also providing its employees the benefits of ChatGPT," OpenAI Chief Operating Officer Brad Lightcap said in a press release. The move will also see Mattel incorporate ChatGPT Enterprise into its business operations, so staff can use the chatbot on the job to help design new products. Related: OpenAI CEO Sam Altman Says AI Agents Are Like a Team of 'Junior Employees'Meanwhile, OpenAI is planning a broader push into physical products.