'Nobody's Ever Seen This Before': How These 2 NYC Sports Icons Are Infusing Swagger into Next-Gen Eyewear
Leo Zevin
created: June 13, 2025, 2 p.m. | updated: June 14, 2025, 1 p.m.
NYC sports legends Stephon Marbury and José Reyes bring their signature swagger and hands-on creative input to elevate Chamelo's brand and expand its reach.
From Brooklyn to Beijing, the Coney Island kid has always carried a unique swagger and stayed in touch with his roots.
Now, as chief brand officer of Chamelo Eyewear, Marbury is channeling that same cultural clout and business savvy into a new arena.
Collaboration and teamworkThough Marbury wants Chamelo to carve out its lane in the eyewear industry, he also emphasizes the importance of collaboration.
With recent partnerships alongside the New York Knicks and José Reyes, Chamelo's future is only getting brighter.
4 months, 3 weeks ago: Entrepreneur