Success is starting to hinge more on qualitative customer feedback and brand perception. Today, marketers are rediscovering the power of qualitative customer feedback and good old-fashioned human insight and intuition. Related: 11 Effective Marketing Strategies to Help Streamline Your StartupHow to get the qualitative feedback you needHere's the challenge: as businesses grow, it's harder to gather impactful qualitative insights. The qualitative feedback is what tells the full story and helps companies find actionable insights. This simple practice of sharing qualitative feedback reminds the entire company of the human beings they're serving and helps us best market our products.