In startup life, we're trained to obsess over growth — more customers, more capital, more momentum. What happens to your business when liquidity dries upCrypto markets offer an exaggerated version of what happens in every sector. Or the capital crunch of 2023–2024, when rising interest rates and a pullback in venture funding forced even promising startups to triage their spending. You don't need to overbuild. So don't build for headlines.