Updated September 2025: We've ensured coverage is accurate ahead of Amazon Prime Big Deal Days. Finally, some customers are eligible for Prime Access, a discounted Prime membership that cuts the price by half. This year, Prime Day happened on July 8-11, and a secondary sale—called Prime Big Deal Days, aka Prime Day 2— will arrive on October 7 and 8. Exclusive DealsEven outside of Prime Day, Amazon Prime members are eligible for special members-only discounts. Prime GamingEvery month, Prime members are eligible for various rewards via Prime Gaming (formerly known as Twitch Prime).