TikTok announced today it was adding new capabilities to Symphony, the company’s AI ads platform it launched in 2024. The features go beyond generating basic videos and images — instead, the system’s new output mimics what audiences are used to seeing from human influencers. This new set of features brings an interactivity, with virtual avatars essentially acting like human influencers by using and modeling products. AI tools are also being used to target specific audience members, generate ideas for content, and dub audio into different languages. But so far, AI tools in the influencer space are largely behind the scenes: content creators say they are using AI tools to edit and plan content or find brand deals, even as tech companies continue to push AI-generated profiles and characters.