Something new is buzzing around Target store shelves — BEEUP, a honey-powered fruit snack co-founded by soccer superstar David Beckham and serial entrepreneur Shaun Neff. "Beekeeping began as a hobby with my sons, but quickly grew into a deep appreciation for honey as a powerful superfood that provides natural energy," says Beckham. "I am excited to make this wholesome, nutritious ingredient available for active kids and families in the form of these incredible BEEUP snacks." And when I saw David's incredible documentary, and learned about his love for beekeeping, honey and its superpower ingredient, it just hit me as an entrepreneur. It's very important that you not only have a great product, but that your packaging serves a purpose and you're telling a story."