The term "midlife crisis" has been around for decades and has a major branding problem. Related: Why Post Malone's Personal Pivot is a Masterclass in RebrandsHow do you rebrand the midlife crisis into a midlife breakthrough? You're not just chasing success; you're chasing meaning. You're not just chasing success; you're chasing meaning. Rebranding the midlife crisis isn't about having all the answers.