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What Is 'Doom Spending'? The Trend Takes a Toll on Personal Finances — and Members of This Generation Are Most at Risk.

Amanda Breen

created: June 16, 2025, 6:40 p.m. | updated: June 17, 2025, 5:42 p.m.

Gen Z adults and millennials, in particular, find it difficult to build wealth. Intuit Credit Karma's research found that more than half of Gen Z report participating in or considering low-buy and no-buy challenges. Related: This Buzzy Retirement Strategy Is Helping Young People Escape the 9-5 Before Becoming Millionaires — Here's How to Pull It OffHowever, Gen Z respondents are also most likely to admit to "doom spending" (41%). Doom spending is the habit of making impulsive purchases — often items that people don't need or can't afford — to ease feelings of anxiety and hopelessness. Many Gen Z respondents (42%) report "panic buying" products out of fear of price hikes or shortages as well.

4 months, 3 weeks ago: Entrepreneur