Amazon has announced the dates when its annual Prime Day deal extravaganza will kick off, and it’s happening for much longer than usual. And, instead of being a two-day event that’s exclusive to Prime subscribers, it’s happening for four days in 2025. Every company under the sun typically takes part in Prime Day on both big-ticket gadgets and affordable tech. To reiterate, Prime Day deals are only for Prime subscribers, so you’ll need a subscription to participate (even if it’s a trial). Verge Deals Sign up for Verge Deals to get deals on products we’ve tested sent to your inbox weekly.