Image missing.
His Bakery's Window Got Smashed — But What He Did Next Actually Helped His Business

Shawn P. Walchef

created: June 17, 2025, 2 p.m. | updated: June 18, 2025, 1:43 p.m.

But when a man threw a glass bottle through the window of his cupcake shop, he didn't yell, panic or fight back. "People can get cake anywhere," he tells Shawn Walchef of Cali BBQ Media on the Restaurant Influencers podcast. And behind the scenes, his insurance provider, NEXT (a Restaurant Influencers sponsor), stepped up fast, covering the damages and helping him move on with barely a hiccup. His voice didn't — and neither did the business. Restaurant Influencers is also supported by NEXT INSURANCE.

4 months, 3 weeks ago: Entrepreneur