Signify has officially announced its new Philips Hue Play Wall Washer light, which was previously leaked by Amazon UK earlier this month. The company has also launched its new Philips Hue AI assistant in the Netherlands, Belgium, and Luxembourg, with a broader global release expected by the end of August. That’s still quite a bit more expensive than the $89.99 Philips Hue Light Bar that offers similar functionality, but the new Wall Washer is over twice as bright, projecting up to 1,035 lumens of white or colored light. The Wall Washer lights project 1,035 lumens of light using LEDs that are angled slightly upwards to maximize their spread. It also works with the Hue HDMI Sync box and Sync apps so the light responds and complements what you’re watching or listening to, and is compatible with voice assistants, including Apple’s Siri, Amazon’s Alexa, and Google Assistant.