
Max will show autoplaying video previews suggested by AI
Emma Roth
created: June 17, 2025, 4:18 p.m. | updated: June 17, 2025, 8:49 p.m.
Max — soon to be called HBO Max again — is rolling out an update that automatically plays video previews when you hover over shows and movies.
The video previews are launching to users in the US now, but Max is still working on an “AI-assisted” tool to pick the clips that go in them.
In the “coming weeks,” Max says its AI tool will automatically identify “standout” scenes from its shows and movies, which its team will then use to choose the clips featured in video previews.
DiscoveryThe streaming service will also include an option to turn off the audio or video in the autoplaying content, similar to Netflix.
Max will have another big change sometime this summer, as that’s when the switch back to HBO Max will be official.
1 week, 4 days ago: The Verge