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Kraft Heinz Is Removing Artificial Dyes From Kool-Aid, Jell-O, Crystal Light By 2027: 'Natural or No Colors'

Sherin Shibu

created: June 17, 2025, 3:05 p.m. | updated: June 18, 2025, 4:04 p.m.

The colors of Jell-O might look different on store shelves in three years as Kraft Heinz makes a sweeping change to remove artificial dyes from its products. Kraft Heinz announced on Tuesday that it will discontinue using artificial dyes in the formulation of its products by the end of 2027. In addition to Jell-O, Kraft Heinz is removing artificial colors from its Crystal Light, Kool-Aid, flavored water MiO, and marshmallow Jet-Puffed products. He mentioned, for example, that Heinz tomato ketchup has never had artificial dyes; the red color comes from tomatoes. Kraft Heinz is the first major food manufacturer to commit to stop using artificial dyes, per The New York Times.

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