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Will AI kill TV or make it smarter? Media execs share 5 key ways the industry is transforming

created: June 17, 2025, 4:56 p.m. | updated: June 18, 2025, 3:02 p.m.

Lewinson said the popular free streamer's tailored recommendations have helped lure younger viewers from social media, video games, and texting. AI search features can help change that by mimicking how a person would help someone choose a movie. ODK Media's Eric Orrantia said his company is using AI to translate Korean to other languages. AI video tools like OpenAI's Sora and Google's Veo 3 have pushed the limits of what is possible in video generation. Studios are using AI tools like Runway, and AI was used in post-production of some of this year's Oscar nominees.

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