Substack's $20 million creator fund is a clear signal that creator ownership and control are becoming the new standard. Substack recently made a bold move in the battle for creator loyalty by launching a $20 million creator fund aimed at attracting and retaining users. If a platform changes its policies or disappears entirely, a creator's domain becomes the place where followers know to return. We'll see the creator industry led by those who've built sustainable digital ecosystems on their own terms. So, creators, as platforms continue to compete for your attention, remember this: your domain name isn't just a website.