Meta Is Reportedly Planning to Release New AI Smart Glasses With Oakley and Prada
Sherin Shibu
created: June 17, 2025, 8:59 p.m. | updated: June 18, 2025, 9:04 p.m.
The Oakley Meta AI glasses are expected to cost more than the Ray-Ban Metas.
Following the unexpected success of the Ray-Ban Meta smart glasses, which have sold two million pairs since launch in late 2023, Meta is releasing new versions of its AI smart glasses under the Oakley and Prada brands.
The new Oakley Meta smart glasses will target athletes and active customers, while the Prada partnership will give Meta a high-end deal with a notable fashion house.
Meta previewed the Oakley partnership on social media on Monday by creating a new Instagram account for "Oakley | Meta" with one post that reads: "The next evolution is coming on June 20."
Related: Google Is Making AI 'Intelligent Eyewear' With Warby Parker After Eyeing Meta's Ray-Ban SuccessEssilorLuxottica and Meta first joined forces in 2019 to work on the Ray-Ban Meta smart glasses.
4 months, 3 weeks ago: Entrepreneur