Financial details were not disclosed, but for Netflix, this deal may also contribute towards a legal requirement to invest a portion of its French revenue into French-language content. Netflix started experimenting with a linear-style TV feature in France in 2020 called “Direct” that broadcast a programmed schedule of shows, but the TF1 partnership is the first deal to host channels from a third-party network. The partnership could be compared to Netflix being granted the output for CBS in the US, or ITV in the UK. It’s significant because the TF1 network holds around 24 percent of the French linear TV market — higher than the domestic US market share for NBC, CBS, ABC, or Fox. As more consumers switch from traditional TV to streaming on-demand content, the Netflix TF1 partnership could pave the way for similar deals to help struggling networks bolster their audiences by piggybacking off the very streaming services that viewers are jumping to.