Without a clear content strategy, even the best ideas will fail. 47% of top-performing B2B marketers say having a documented content strategy is the key to their success. The key lies in developing a smart, goal-oriented messaging strategy that aligns with your brand, audience and buyer journey. Smart content starts with smart positioning. Related: Building Meaningful Brand Experiences: The How-ToThe most overlooked growth lever in businessFounders often ask me, "What's the most underrated growth lever?"