But recent surveys show that — despite the apparent outcry — consumers and employees across the ideological spectrum firmly support DEI. From the beginning, before it was called DEI, diversity was part of our company DNA. DEI isn't antithetical to meritocracy, as so many pundits insist — quite the opposite. As a leader, I've seen how celebrating diversity and inclusion isn't just the right thing to do — it's also strategically sound. Companies that honor them will gather goodwill, attract the best employees, build customer loyalty, and thrive in shifting winds.