Tanner Graham, co-founder and CEO of General Idea, reveals how business leaders can step up this month and beyond. Image Credit: Courtesy of General Idea. "Those Fortune 500 companies that in the past few years have strongly expressed their support for LGBTQ+ initiatives and showed a clear support of Pride initiatives have retracted [that support]." Graham sees large companies' decrease in support for Pride and LGBTQ+ initiatives as a chance for small businesses to increase their own efforts. General Idea has partnered with celebrity brands like Savage X Fenty, Ariana Grande and Swarovski over the years.