As scintillating as a big launch day story can be, there's a hidden cost to going viral too soon. At my company, Jotform, we recently had a major launch. The company reacted by pushing its manufacturing capabilities beyond its limits, causing quality and customer satisfaction to take a hit. When the pandemic finally waned, the company was left with a bloated inventory and supply capacity it no longer needed. At Jotform, that meant making smart decisions about infrastructure, support systems and product design based on real patterns rather than assumptions.