Fanatics Fest is redefining live sports events by blending culture, entertainment and fan experiences into an immersive festival unlike anything the sports world has seen. "Compared to a digital marketing campaign, live events may reach fewer people," says Fanatics Events CEO Lance Fensterman. Fanatics Fest is an ambitious undertaking, but it's in experienced hands. Elevate the experienceThis year's Fanatics Fest is set to be four times bigger than last year's event, with twice the staff — and with that growth comes a small bump in ticket prices. Fanatics Fest 2025 is unlike anything the sports world has seen.