So why is hustle culture still pushed in entrepreneur circles? In Japan, they call this phenomenon "karoshi," a term coined to capture the ultimate cost of the "rise and grind" hustle culture — the human life. Undoubtedly, there's always another goal to crush, but is it worth working until we quite literally…drop? While hustle culture didn't happen overnight, by 2015, the average full-time worker in the United States was logging a 47-hour workweek. Does hustle culture deliver what it promises?