Third, businesses are shifting from transaction-focused to relationship-focused models, where continuous engagement in digital environments drives loyalty and growth. Beyond gaming: Business applications and cultural impactThis leap in performance has implications that go far beyond gaming and drive real business outcomes. People are looking for purpose, community and creativity in the digital environments where they now spend increasing portions of their lives. Related: The Future of Business in the Age of TechnologyWhat comes nextMost business leaders aren't thinking about blockchains, consensus algorithms or transaction throughput — and they shouldn't have to. The hype cycle around the metaverse may have passed, but the vision of shared, persistent, intelligent digital environments is more relevant than ever.