Digging deeper, we conducted an email survey asking Sellvia store owners why they decided to start an online business. So, here are the seven most common challenges ecommerce helped solve, according to our survey respondents. Finding financial stabilityMore than 64% of our surveyed respondents claimed that they started their ecommerce business for the simple reason that traditional employment wasn't enough. Leaving unpleasant working environmentsApproximately 22% said that starting an ecommerce store helped them escape workplaces where they felt stuck, undervalued and simply unfulfilled. Giving back to their communitiesAlmost 13% stated that ecommerce helped them create a way to support their communities.