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Applebee’s and IHOP have plans for AI

Emma Roth

created: June 20, 2025, 5:21 p.m. | updated: June 21, 2025, 2:58 p.m.

Applebee’s and IHOP plan to launch an AI-powered “personalization engine” that could help its restaurants provide recommendations and customized deals, according to a report from The Wall Street Journal. The personalization engine would use a customer’s past purchases — or the orders of customers similar to them — to make recommendations. As noted by the Journal, IHOP already has some information about its customers’ ordering habits through its rewards program. As noted by the Journal, Dine Brands is considering rolling out AI tools designed for staff members as well. Along with exploring the use of AI-powered cameras to detect when a table needs cleaning, it’s also testing an AI app for managers.

1 week, 1 day ago: The Verge