“If you don’t build this stuff into the infrastructure, you’re just going to be chasing your tail,” says Matt Adell, cofounder of Musical AI. Other music companies — including Audible Magic, Pex, Rightsify, and SoundCloud — are expanding detection, moderation, and attribution features across everything from training datasets to distribution. Rather than detecting AI music after it spreads, some companies are building tools to tag it from the moment it’s made. Vermillio and Musical AI are developing systems to scan finished tracks for synthetic elements and automatically tag them in the metadata. Support from major AI training companies has also been inconsistent, and critics say the protocol won’t gain traction unless it’s governed independently and widely adopted.