Between dynamic personalization, streamlined purchase processes and predictive customer support, many small businesses are leveraging AI to level the playing field and provide enterprise-grade customer service. However, despite AI's massive potential, there are several potential pitfalls when using AI in customer service. Unaccessible siloed dataOn that note, another common pitfall to avoid when implementing AI in customer service is data siloing. Forgetting human escalation optionsFinally, a widespread mistake small businesses make in leveraging AI for customer service is to neglect human escalation options, especially in customer support. Here's How You Can Actually Use AI in Your BusinessConclusionIn 2025, AI is an incredible asset that small businesses can leverage to elevate their customer service.