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OpenAI and Jony Ive’s ‘io’ brand has vanished, but their AI hardware deal remains

Hayden Field

created: June 22, 2025, 9:44 p.m. | updated: June 23, 2025, 3:06 p.m.

is The Verge’s senior AI reporter. An AI beat reporter for more than five years, her work has also appeared in CNBC, MIT Technology Review, Wired UK, and other outlets. OpenAI has scrubbed mentions of io, the hardware startup co-founded by famous Apple designer Jony Ive, from its website and social media channels. The sudden change closely follows their recent announcement of OpenAI’s nearly $6.5 billion acquisition and plans to create dedicated AI hardware. The announcement blog post and a nine-minute video featuring Ive and OpenAI CEO Sam Altman are no longer available.

6 days ago: The Verge