As Chinese EV brands expand from competing on low prices to promoting premium features and sleek designs, they are increasingly putting their factories in the spotlight. At least two Chinese EV brands, Xiaomi and Nio, offer regular tours for the general public this year, and three more automakers have announced plans to follow suit. “More and more Chinese EVs are using factory tours as an important channel of communication between the brand and the outside world. People who have visited the Xiaomi factory say they were struck by the amount of automation on display. The EV factory tour trend is not entirely new: Chinese companies have long opened their manufacturing plants to potential investors, entrepreneurs, and groups of young students, but they haven’t become a universal tourist attraction until now.