X lost advertisers in 2023 after placing ads next to pro-Nazi content. Advertisers who work with Omnicom can still directly request that the media buying agency avoid certain publishers based on political viewpoints. The FTC is investigating news outlet Media Matters for encouraging advertisers to drop X; Media Matters sued in response today. The FTC mentions GARM in its complaint against the Omnicom merger, saying allowing two major companies to merge could have a similar impact. The proposed order was approved by Ferguson and Commissioner Melissa Holyoak, with Commissioner Mark Meador recused from the matter.