
This Is Why High-End Electric Cars Are Failing
Carlton Reid
created: June 24, 2025, 11 a.m. | updated: June 27, 2025, 12:42 p.m.
Porsche has cut back its plans for EVs amid soft sales of its electric Macan SUV and Taycan models.
The shuttering of the Brussels plant, says Audi, was due to a “global decline in customer orders in the electric luxury class segment.” Yet, at the same time, global sales of EVs are going gangbusters—so what gives?
The full EV Range Rover coming later this year is expected to cost even more, supposedly retailing for upwards of $180,000.
“For years, brands like Porsche, Audi, and others have been able to expand output and model ranges while continuing to command premium prices in the market.
“Into the 2030s, we can flexibly offer vehicles with both a fully electric drivetrain or an electrified high-tech combustion engine.
1 month, 2 weeks ago: WIRED