If you want your message to land, not just get heard, use these five proven storytelling frameworks to turn dry content into something people actually remember. Communication isn't just about getting the message out. Use it when: You're writing an executive summary, a funding pitch or even a strong social post. Use it when: You're writing anything external — marketing copy, onboarding flows and campaign strategies. So, whether you're leading a transformation, launching a product or just trying to get someone to answer your email, remember facts tell.