Roblox is introducing two new systems that are designed to further encourage creators to bring players onto the social games platform on a regular basis. He also points out that these engagement-based rewards aren’t the sole mechanism for Roblox creators to make money. Bronstein says that program didn’t reward user acquisition or user reactivation, and wasn’t as transparent as Roblox wanted it to be. The second program Roblox is adding is the Audience Expansion Reward, which pays creators a revenue share of purchases from Roblox users who join or return to the platform because of them. Roblox will apply the credit if a player joins the platform through a creator’s link or if a player searches for a creator’s experience on Roblox by name and plays for at least 10 minutes.